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Personal Data:

Maya Goetz, Ph.D.

She graduated from the Pädagogische Hochschule in Kiel, Germany, with the first state examination in education for elementary schools and the upper division of elementary schools as well as with a Master of Arts degree in education. Subsequently she acquired a Ph.D. degree at the University Kassel, Germany in 1998. Theme of her thesis was "Television in everyday life of girls: facets of media appropriation in female adolescence".
1999 - 2002 Scientific Editor at the International Central Institute for Youth and Educational Television (IZI) at the Bayerischer Rundfunk.
From 2003 onwards Head of the International Central Institute for Youth and Educational Television (IZI) at the Bayerischer Rundfunk.
Since 2006, she is the managing director of the Prix Jeunesse International.

Her main field of work is research in the area of "children/youth and television". In addition to that she works and publishes in the field of gender-specific reception research. Empirical studies among others on:"The concept of girls in children's television" (1999), "Teletubbies in children's everyday life" (1999), "The significance of Daily Soaps for children and young people" (2000/2001), "Children's fantasy and television" (2001/2002), "What are children laughing about on television?" (2002/2003; 2005), "Learning with television" (2002/2003), "Children watching war" (2003) and "Journalism with young people for young people" (from 2003 onwards), "The significance of TV-characters for a cultural Identity“ (from 2004 onwards), "Television for TV beginners“ (2006), "What makes a TV character the favourite character “ (from 2004 onwards), Children’s Television Worldwide: Gender Representation (2007 -2008). "From Top Model over Hannah Montana to Avatar – Modern heroes and heroines" (2009-2010), Documentaries, Casting shows and Scripted Reality through children’s and young people’ eyes (2011-2012).

Member of: GMK, DGPuk, ICA, IAMCR

New: Relaunch the IZI’s empirical research